About Us
At Si Collective, we believe good style should feel effortless, not exclusive. We’re here to help you create a home that feels considered, beautiful and unmistakably yours, bringing your version of bella figura to the spaces you live in every day.
We offer interior consulting and curated service packages designed to support you at any stage, whether you’re building, renovating, refreshing a room or simply trying to bring everything together. From floor plan reviews and finish selections to furniture, lighting, colour and those all-important final details, we turn “where do I even start?” into “this feels so me.”
No jargon. No snobbery. Just honest conversations, creative clarity and stylish, practical solutions, served with bestie-level support, a sharp eye and, often, a glass of wine in hand.
Founded by two women with complementary creative backgrounds, Ash and Dani, Si Collective is the product of years of shared vision, practical know-how and a genuine love of creating spaces that feel as good as they look.
We’re here to help you make decisions with more clarity and confidence, and create a home with more you in every detail. Because great interiors aren’t just about how a space looks. They’re about how it makes you feel.
(And Si, we’ll cheers to that!)
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Ash Moyle
INTERIOR DESIGNER
Ash is an interior designer known for her intuitive layering, refined eye, and love of contrast.
With a background in high-end residential design, she blends big-picture thinking with an obsession for the details that matter. Her style is elevated yet lived-in—never overdone, always personal. Ash brings vision, clarity, and a collaborative spirit to every project, with an ability to translate feeling into space and make the process feel both creative and clear.
She’s a natural storyteller, using interiors to reflect personality, energy, and intention.
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Dani Reilly
INTERIOR DESIGNER
Dani is a creative problem-solver with a background in interior design and construction.
Known for her ability to bring order to creative chaos, she has a natural talent for turning scattered ideas into clear, confident direction. Her approach is equal parts strategic and intuitive—grounded in real-life experience and a deep understanding of how people want to live in their homes.
With a sharp eye for detail and a calm, organised presence, Dani helps clients make thoughtful decisions, avoid costly mistakes, and create spaces that feel both elevated and effortless.