About Us
At Si Collective, we believe good style should feel effortless—not exclusive. Whether it’s the space you live in or the clothes you show up in, we’re here to help you express your version of bella figura—a life that’s beautiful, intentional, and unapologetically you.
We offer interior and wardrobe consulting, along with curated service packages designed to support you at any stage—whether you're building, renovating, refreshing a room, or refining your personal style. From floor plan reviews and finish selections to styling advice and event dressing support, we turn “where do I even start?” into “this feels so me.”
No jargon. No snobbery. Just honest conversations, creative clarity, and stylish solutions—served with bestie-level support, a sharp eye, and often, a glass of wine in hand.
Founded by three women with complementary creative backgrounds—Dani, Ash, and Alex—Si Collective is the product of years of shared vision, practical know-how, and a deep love of helping people feel more at home in their space and their style.
We’re here to help you live with more clarity, more confidence, and more you in every detail. Because it’s not just about how it looks—it’s about how it feels. (And Si, we’ll cheers to that!)
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Alex Patinotis
PERSONAL STYLIST
Alex is a fashion stylist and creative, combining formal training in fashion design with an innate, mood-driven approach to style.
She’s passionate about helping people express themselves through clothing in a way that feels natural, comfortable, and confident. Her aesthetic sits at the intersection of ease and edge—balancing feminine and masculine influences with a strong sense of personal identity.
Alex’s strength lies in her ability to read a person’s energy and translate it into a wardrobe that feels both effortless and authentic.
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Ash Moyle
INTERIOR DESIGNER
Ash is an interior designer known for her intuitive layering, refined eye, and love of contrast.
With a background in high-end residential design, she blends big-picture thinking with an obsession for the details that matter. Her style is elevated yet lived-in—never overdone, always personal. Ash brings vision, clarity, and a collaborative spirit to every project, with an ability to translate feeling into space and make the process feel both creative and clear.
She’s a natural storyteller, using interiors to reflect personality, energy, and intention.
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Dani Reilly
INTERIOR DESIGNER
Dani is a creative problem-solver with a background in interior design and construction.
Known for her ability to bring order to creative chaos, she has a natural talent for turning scattered ideas into clear, confident direction. Her approach is equal parts strategic and intuitive—grounded in real-life experience and a deep understanding of how people want to live in their homes.
With a sharp eye for detail and a calm, organised presence, Dani helps clients make thoughtful decisions, avoid costly mistakes, and create spaces that feel both elevated and effortless.
Our Services
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Whether you're building from scratch, renovating a well-loved home, or craving a simple room refresh, our tailored services are designed to meet you where you're at—combining expert advice, visual direction, and product sourcing that turns overwhelm into ahhh, finally.
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From seasonal refreshes to event dressing, wardrobe edits to shopping support, our services are designed to take the stress out of getting dressed—so you can spend less time wondering what to wear, and more time feeling like yourself (just turned up a notch).